Jun 20, 2026
Menotto Group
Digital ecosystem for a real estate brand: brand strategy, content, website and organic visibility.
Industry
Real estate development · Luxury
Service
Web design · SEO · Content & growth
Duration
Ongoing
Ten years of track record. No brand identity to match it.
Menotto Group already had a solid track record in Tulum, with several completed developments and a first-class product. What was missing was communication at the same level. There was no clear brand image, and no consistent message on social, on the website or with the broker team. Each touchpoint felt different, so an investor did not immediately see the real level of the project.
We wanted Menotto Group to have a clear, consistent brand presence everywhere: social, website, brokers and events, speaking with one voice. The goal was to build trust from the first contact, attract the right investor and, above all, measure what was working and what was not.
A solid identity, consistent at every touchpoint, that turns visits into real investment opportunities.
We started with the foundation: the visual identity. With the Menotto team we defined a colour palette, typography and a component system that matched the level of their developments. That guide became the starting point for everything that followed. With the brand defined, we built a content engine for social, combining organic reach and paid media, to build presence and authority against other developers in the area. To show each development at the quality it deserved, without endless photo shoots, we added AI content generation. That simplified production and let us present every project consistently and at a high standard, without wasting time or budget. That brand and content work then moved to the website. We redesigned the full experience in Framer (home, developments, brokers, events) so each section guided the investor toward contact, and we left CMS pages so the team could update everything themselves. In parallel we worked on SEO, so the site would show up on Google and on the new AI search engines. We closed the process with a tracking system and a metrics dashboard, so the team could see with real data what was working. In the end, Menotto Group did not only gain a stronger image: they gained a complete system that works for them every day, attracting the right investor and giving them control to keep growing on their own.
Menotto Group now has a consistent brand identity at every touchpoint. And the results show it on each of those fronts.
On social, the numbers speak: more than 230,000 views, with one month that jumped 123%. A large share of that reach came from people who did not know the brand yet, which means Menotto is not only talking to its existing audience, it keeps adding new people month after month. On top of that, follower growth has been steady, a stronger base behind every piece of content. On the website, the change is just as clear. It stopped being only a pretty showcase and became a real acquisition channel: each section is built to guide the investor toward contact, with an experience that makes it easy to find what you need and take the next step. With SEO worked through, Menotto Group now shows up on traditional search such as Google and on the new AI search engines that more investors use before they decide. That means being present at the moment someone is looking for where to invest, not afterwards. And with the metrics dashboard, the Menotto team stopped guessing. They can see with real data which content, channel and page bring their best clients, and decide from that information instead of intuition.
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Web design, SEO, content and acquisition systems built to improve visibility, conversion and growth.
